Hi! I'm Mashell. Nice to meet you.

I’m an artist, designer, entrepreneur and a brand building guru. I currently live in Berkeley, California with my husband and two adopted cats Penelope and Raycer. I’m a Capricorn, INFP, and a enneagram #3 with a #2 wing. I LOVE thrift store shopping, hiking, and collecting plants. Most of all, I have a passion for helping others find their north star and thrive in their creative business!

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My Story

I started out with a calling to create. After a short stint in law after college, my intuition told me that I needed to align my life with my true passion - art and design.

Fast forward and I’ve had an amazing creative career that I’m beyond grateful for.

When I first started my business back in 2014, I didn’t know anyone else who struck out on their own or worked remotely. I spent endless hours researching how to set up and grow a sustainable creative business in the on-line space. Through much trial and error, I’ve found what works and what doesn’t.

I’ve worked with agencies, corporate companies and startups in many different capacities. I’ve managed a roster of clients and grew my business year over year. I’ve hired and fired (not fun). I’ve consulted, contracted and sold my own goods.

From my deep knowledge in marketing, branding, and strategy I’ve helped countless businesses and creative entrepreneurs gain new perspectives and start making an impact.

A Quasi Timeline

  • Graduated from U.C. Berkeley with degrees in Sociology and the Practice of Art.

  • 2012 I launched and sold a novelty bath product business that started as a side project - featured in UO and Refinery 29. From there I consulted and helped other creative’s launch their business on Etsy.

  • Learned front-end web development while delving deep into all things design.

  • Managed large scale design projects for clients such as Disney and Facebook.

  • Went freelance in 2014 to work on branding, marketing and product design for bay area startups. The best part is working remotely from of Joshua Tree, CA.

  • Started to connect with my love of painting. Completed 100 days of abstract paintings and I continue to paint regularly.

  • In 2016 due to growth, I created a small but mighty agency that focuses on product design and branding for startups. My favorite part is mentoring junior designers on my team.

  • 2017 On the side I started coaching creative’s on how to take their business and career to the next level.

  • Launched Joshua Tree Place with my husband, an Airbnb near the Joshua Tree National Park. We’d love to host you!

  • 2018 I loved working as a creative coach so much that I decided to create a space dedicated to creative coaching and learning. Thus Free & Creative was born.